Leo Vidal’s Ten Step Article Marketing Program For Law Firms

Introduction: Are You Wasting Money?

Many law firms spend a fortune on advertising. What is the payback from this? It is very hard to measure, and much of the advertising money is wasted. Law firms need to look for better ways to get new clients that are more effective and less expensive.

Free Advertising and Promotion

Most law firms don't know they have available many ways to obtain clients without paying for advertising. The way and most comprehensive way to do this is through a professionally written, designed and implemented article marketing program. Such a program should be done regularly and continually over a long period of time in order to achieve desired growth.

Top Ten Benefits of Leo Vidal’s Ten Step Article Marketing Program For Law Firms

There are many benefits to law firms of using article marketing. Articles will:

• Build your reputation.
• Build your credibility so you are seen as an expert in your field.
• Generate publicity about your business.
• Increase traffic to your business and to your website.
• Rank higher in Google so you beat your competitors in search engine rankings.
• Enhance your presence on Google+, Facebook and other social media sites.
• Painlessly educate your prospects about your products & services.
• Get and keep the attention and interest of readers.
• Add to the useful life of your marketing campaigns.
• Grow your business and increase your profits.

No other form of marketing has as many benefits for law firms.

Write the Article

The most important step in article marketing is of course to write an article. And a hiring a professional writer is highly recommended if you want to achieve your marketing goals.

There are several steps involved with article preparation:

• Research
• Meetings and Interviews
• Writing Initial Article Draft
• Reviewing and Revising the Article, and
• Preparing Final Draft

Be sure to take the time and work with your professional writer to make sure you have a quality end product, or all of your other article marketing efforts will be wasted.

Publish and Distribute Your Article

Once the article is finalized it must be distributed and used in as many ways as possible. The Vidal 10 Step Program utilizes online and offline distribution, as well as both paid and free advertising methods.  The decisions of which methods to utilize ultimately must be made by the law firm. However, the professional writer and consultant can assist in making these decisions.  See below for details on publishing and distributing your article.

The 10 Steps to Maximize Your Article Marketing Benefits

Step I. Publish your article on Google. There are three main ways to do this (Google Blogspot, Google Plus, and Google Business Site).

Step II. Publish your article on your law firm website and then optimize it for search engines (SEO).

Step III. Publish your article on highly ranked third party website(s) such as Ezine Articles, Hub Pages, and Articles Base for more exposure and links.

Step IV. Publish on Facebook and Twitter. (You can publish parts of the article, with links to your website page).

Step V. Submit your article to local publishers for publishing.  (You will need to call them to discuss publication arrangements.)

Step VI. Contact local publishers of newspapers, magazines, shoppers, and other print media to discuss using your article as an advertisement.

Step VII. Send your article in email form to your law firm’s email list (perhaps as an e-newsletter).

Step VIII. Print out and send copies of your article as a direct mail marketing piece to your law firm’s mailing list.

Step IX. Print out copies of your article and use as flyers in offices of banks, insurance agencies, accounting firms, investment firms and other local businesses as appropriate.  (This can be very effective.)

Step X. Use your article as the landing page for Google Adwords and other PPC (pay per click) ads to increase conversion rates. (This is a secret very few people know about. It is a way to guarantee results from your PPC ad program, and to get the lowest possible ad rates from Google.)

Expected Results From Your Article Marketing Program

When you fully implement this program you can expect certain outcomes and benefits for your law firm. They include:

Very Wide Distribution.

Using all of these methods will guarantee an extremely wide readership for your article. It can be as wide or as narrow as you wish, depending on the objectives of your marketing.

Targeted audience.

Proper use of all of these methods will allow you to get your article in front of your ideal prospects. These methods allow for highly targeted marketing. This is better than shotgun advertising, such as advertising in a Sunday newspaper.

Standing Out From the Crowd

Using these methods will distinguish you from your competitors and make you stand out. This is better than having your ads lost among all the competing law firm advertisements in places like the Yellow Pages.

Better Search Engine Results

The most important factor in Search Engine Optimization is regular, high-quality content being added to your website, blog, Google Business listing and social media accounts. Online publishing will assist your website in ranking very high in Google and other search results due to SEO (search engine optimization) of the article. For SEO purposes it is best to publish on your website and blog at regular intervals, for example, every week or two. It is also important to get links to your website and blog from other high-ranking websites, and the program does this.

Social Media Optimization

For social media such as Facebook, Twitter and Google Plus, it is best to publish new content in the form of articles (or segments of articles) frequently, at least once per week, but ideally several times per week. The importance of this cannot be overstated.

Contact Leo Vidal Now To Get New Clients Quickly

Leo J. Vidal is a professional writer and marketing consultant with over 30 years of writing and business experience. He is a lawyer with advanced degrees and certifications and studied at the most highly rated writing programs in the country.

For the best professionally written articles to grow your law practice, contact Leo J. Vidal at 386-523-6112 or email him at VidalMarketing@gmail.com